Pure Keratin | Intensive Shampoo

$49.00
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Restore a softer, smoother feel to dry or damaged hair with Cortex Beauty Pure Keratin Intensive Shampoo. The salt-free formula combines keratin and argan oil to cleanse with nourishing care, helping reduce frizz and bring out a healthy-looking shine.

Features & Benefits

  • Salt-free formula is suitable for all hair types, especially dry, damaged, or color-treated hair.
  • Pure keratin helps reinforce the feel of weakened strands and support elasticity.
  • Argan oil nourishes hair for softness and shine.
  • Conditioning care helps smooth the cuticle and reduce the appearance of frizz.
  • Helps retain moisture and protect hair against environmental stress.

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We do not accept returns for a refund. Exchanges are available for damaged or defective units (for example, a tool that stops working) bought from cortexbeauty.com or any authorized retailer and still within our 2-year warranty. Start a chat at the bottom of the page with your order number and photos. Approved replacements require a $24.95 shipping, handling and processing fee. Exchange policy.

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Key ingredients

Silky cream and gold strands representing keratin protein.

Keratin

The same protein your hair is made of. It fills in rough, worn spots so strands feel stronger and smoother.

Golden argan oil with argan stones and kernels on a warm cream background.

Argan oil

A light oil that softens dry ends and adds shine without weighing hair down.

Pure Keratin Shampoo in a warm cream styling setting
Salt-Free

Salt-free

No added salt. Salt is a cheap thickener that can leave hair feeling dry, so salt-free is gentler on color and smoothing treatments.

Creamy shea butter beside whole brown shea seeds.

Shea butter

A rich plant butter that softens hair and helps it hold on to moisture.

What it does for your hair

Cleanses and Nourishes

Combines keratin and argan oil to cleanse with nourishing care.

Keratin Support

Helps reinforce the feel of weakened strands and support elasticity.

Smooths Frizz

Conditioning care helps smooth the cuticle and reduce the look of frizz.

Protective Care

Helps retain moisture and protect hair against environmental stress.

Your routine in 4 steps

Each step is made to work with the others in this line.

You're hereStep 1 · CleansePure Keratin | Intensive ShampooPure KeratinIntensive Shampoo $49
Step 2 · ConditionPure Keratin | Intensive ConditionerPure KeratinIntensive Conditioner $49
Step 3 · Treat (weekly)Pure Keratin | Intensive Hair MaskPure KeratinIntensive Hair Mask $49
Step 4 · FinishPure Keratin | Intensive Hair SerumPure KeratinIntensive Hair Serum $39

Want the whole routine? Mix any of these in Build Your Routine and save more as you add.

Build your routine
Pro Slim | 1" Temperature Control Flat Iron
Pair it with a tool

Pro Slim 1" Temperature Control Flat Iron

Wash, then let hair dry fully before you flat iron. The Pro Slim has temperature control, so pick the lowest heat that works for you. Its 1-inch plates make the hairline and short layers easy.

$79

Shop the tool

How to use

1

Wet Hair

Wet hair and apply shampoo to hair and scalp.

2

Massage

Massage through hair.

3

Rinse Well

Rinse thoroughly.

Which line is right for your hair?

Three routines, three different jobs. Pick the one that matches what your hair needs most.

Best for
Frizzy, heat-styled or keratin-treated hair
Dry, thirsty hair that feels rough
Color-treated or chemically straightened hair, and scalps that need balance
Your hair after
Smooth, sleek and glossy
Soft, bouncy and hydrated
Light, static-free and easy to manage
Hero ingredients
Keratin + argan oil
Hyaluronic acid (ResistHyal) + shea butter
Keratin + argan oil + milk protein
Shampoo formula
Salt-free
Salt-free
Sulfate- and sodium-free
The routine
Shampoo, conditioner, mask, serum
Shampoo, conditioner, mask, serum
Shampoo, mask, serum