Pure Keratin | Intensive Shampoo
Restore a softer, smoother feel to dry or damaged hair with Cortex Beauty Pure Keratin Intensive Shampoo. The salt-free formula combines keratin and argan oil to cleanse with nourishing care, helping reduce frizz and bring out a healthy-looking shine.
Features & Benefits
- Salt-free formula is suitable for all hair types, especially dry, damaged, or color-treated hair.
- Pure keratin helps reinforce the feel of weakened strands and support elasticity.
- Argan oil nourishes hair for softness and shine.
- Conditioning care helps smooth the cuticle and reduce the appearance of frizz.
- Helps retain moisture and protect hair against environmental stress.
Free U.S. shipping on orders over $50 USD after discounts and before tax. Shipping details.
We do not accept returns for a refund. Exchanges are available for damaged or defective units (for example, a tool that stops working) bought from cortexbeauty.com or any authorized retailer and still within our 2-year warranty. Start a chat at the bottom of the page with your order number and photos. Approved replacements require a $24.95 shipping, handling and processing fee. Exchange policy.
Key ingredients
Keratin
The same protein your hair is made of. It fills in rough, worn spots so strands feel stronger and smoother.
Argan oil
A light oil that softens dry ends and adds shine without weighing hair down.
Salt-free
No added salt. Salt is a cheap thickener that can leave hair feeling dry, so salt-free is gentler on color and smoothing treatments.
Shea butter
A rich plant butter that softens hair and helps it hold on to moisture.
What it does for your hair
Cleanses and Nourishes
Combines keratin and argan oil to cleanse with nourishing care.
Keratin Support
Helps reinforce the feel of weakened strands and support elasticity.
Smooths Frizz
Conditioning care helps smooth the cuticle and reduce the look of frizz.
Protective Care
Helps retain moisture and protect hair against environmental stress.
Your routine in 4 steps
Each step is made to work with the others in this line.
Pro Slim 1" Temperature Control Flat Iron
Wash, then let hair dry fully before you flat iron. The Pro Slim has temperature control, so pick the lowest heat that works for you. Its 1-inch plates make the hairline and short layers easy.
$79
Shop the toolHow to use
Wet Hair
Wet hair and apply shampoo to hair and scalp.
Massage
Massage through hair.
Rinse Well
Rinse thoroughly.
Which line is right for your hair?
Three routines, three different jobs. Pick the one that matches what your hair needs most.






