Privacy policy
Privacy Policy
Last updated: August 24, 2026
This Privacy Policy describes how Cortex USA Inc. (“Cortex,” “we,” “us,” or “our”) collects, uses, and shares your personal information when you visit, use our services, make a purchase from, or otherwise interact with www.cortexbeauty.com (the “Site”), including when you participate in the Cortex Beauty Mobile Messaging Program.
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, device type, and some of the cookies installed on your device.
As you browse the Site, we may also collect information about:
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The individual web pages or products you view
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Items you add to your shopping cart
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Websites or search terms that referred you to the Site
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How you interact with the Site
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Whether you begin or abandon a shopping cart or checkout
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Your approximate location based on your IP address
We refer to this automatically collected information as “Device Information.”
We collect Device Information using technologies that include:
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Cookies: Data files placed on your device or computer that often include an anonymous unique identifier. Cookies help the Site function, remember your preferences, keep track of products placed in your shopping cart, and support analytics and advertising. For more information about cookies and how to disable them, visit www.allaboutcookies.org.
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Log files: Files that track actions occurring on the Site and collect information such as your IP address, browser type, internet service provider, referring and exit pages, and date and time stamps.
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Web beacons, tags, and pixels: Electronic files used to record information about how you browse and interact with the Site.
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Shopify applications and integrations: Technologies provided by Shopify and other service providers that help operate our store, process orders, measure Site activity, provide marketing services, and improve the customer experience.
Abandoned Cart Information
Cortex’s website uses cookies and similar technologies to help keep track of items you place in your shopping cart, including when you have abandoned your cart or checkout. This information may be used to determine when to send cart or checkout reminder messages through RCS, SMS, or MMS, but only when you have separately consented to receive such messages.
Order Information
When you make or attempt to make a purchase through the Site, we collect certain information from you, including:
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Your name
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Billing address
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Shipping address
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Payment information
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Email address
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Phone number
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Products purchased or considered
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Order and transaction details
We refer to this information as “Order Information.” Payment information is processed by Shopify, payment processors, and other payment service providers. Cortex may not directly store complete payment card information.
Mobile Messaging and RCS Information
If you choose to participate in the Cortex Beauty Mobile Messaging Program or communicate with Cortex through a mobile messaging channel, we may collect:
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Your mobile telephone number
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Your mobile messaging preferences
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The date, time, method, and source of your consent
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Records of messages sent to or received from you
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The content of messages and replies you send to us
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Delivery, engagement, and interaction information, including link clicks and message responses
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Device, carrier, and messaging-capability information, including whether your device supports RCS
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Information about products, shopping carts, or checkouts associated with mobile messaging reminders
We use this information to operate and administer the Cortex Beauty Mobile Messaging Program, send promotional and personalized marketing communications, provide abandoned cart or checkout reminders, respond to customer service inquiries, maintain consent and opt-out records, measure messaging performance, prevent fraud or misuse, and comply with applicable legal and carrier requirements.
Messages may be delivered through Rich Communication Services (“RCS”), SMS, or MMS. If RCS is unavailable or unsupported by your device or mobile carrier, messages may be delivered by SMS or MMS.
Consent to receive marketing messages is not a condition of purchasing any goods or services. Message frequency varies. Message and data rates may apply. You may opt out at any time by replying STOP to a message. For assistance, reply HELP or contact Helpdesk@cortexbeauty.com.
When we use the term “Personal Information” in this Privacy Policy, we are referring to Device Information, Order Information, mobile messaging information, and other information that identifies or can reasonably be associated with you.
Location Information
We may determine your approximate location, such as your country, state, or city, from your IP address. We use this information for fraud prevention, analytics, Site localization, advertising, and compliance with applicable laws.
The Site does not intentionally collect precise GPS-based location information unless we provide a separate notice and obtain any consent required by applicable law. Certain devices, browsers, applications, or third-party services may have their own location settings and privacy practices.
How We Use Your Personal Information
We generally use the Order Information we collect to fulfill orders placed through the Site, including:
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Processing payments
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Arranging for shipping
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Providing invoices and order confirmations
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Communicating with you about your order
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Providing customer support
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Processing returns, replacements, registrations, and warranty requests
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Screening orders for potential risk or fraud
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Maintaining transaction and business records
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Complying with applicable legal obligations
When consistent with the preferences and consent you have provided, we may also use your Personal Information to provide information, advertising, promotions, product recommendations, and marketing communications relating to our products or services.
If you have opted in to receive mobile messages from Cortex, we may use your phone number and related information to:
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Send promotional and personalized marketing messages
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Send abandoned cart or abandoned checkout reminders
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Provide product or customer service information
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Personalize messages and offers
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Maintain records of your consent and messaging preferences
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Process and honor opt-out requests
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Monitor and improve the effectiveness of our messaging program
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Prevent fraud, spam, abuse, or other unauthorized activity
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Comply with legal, regulatory, carrier, and messaging-platform requirements
We use Device Information to help screen for potential risk and fraud, particularly through the use of IP addresses, and to improve and optimize the Site. This may include generating analytics about how customers browse and interact with the Site, evaluating the success of marketing and advertising campaigns, personalizing content and offers, and supporting advertising and retargeting activities.
Sharing Your Personal Information
We share Personal Information with service providers that help us operate our business and use Personal Information for the purposes described in this Privacy Policy.
For example, we use Shopify to power our online store. You can learn more about how Shopify handles Personal Information through Shopify’s Privacy Policy.
We may also use analytics, advertising, payment processing, order fulfillment, customer support, email marketing, and mobile messaging service providers. These providers may process Personal Information on our behalf to perform services such as:
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Hosting and operating the Site
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Processing payments and orders
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Delivering purchases
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Providing customer service
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Measuring Site traffic and performance
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Delivering advertising
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Sending email and mobile messaging communications
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Maintaining consent and opt-out records
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Detecting fraud or security threats
We use Google Analytics to help us understand how customers use the Site. You can learn more through Google’s Privacy Policy and use the Google Analytics Opt-Out Browser Add-on.
Mobile Messaging Data Sharing
We may share information necessary to operate the Cortex Beauty Mobile Messaging Program with service providers acting on our behalf, including messaging platforms, messaging aggregators, Google, telecommunications providers, mobile carriers, and related technology vendors.
These service providers may process mobile telephone numbers, message content, delivery information, interaction information, consent records, and related data only as necessary to transmit, deliver, secure, support, or administer our mobile messaging program.
We do not sell, rent, or share mobile messaging originator opt-in data or consent with non-affiliated third parties for their own marketing or promotional purposes.
Mobile messaging opt-in data and consent will only be shared with messaging operators and service providers as necessary to operate the Cortex Beauty Mobile Messaging Program or when disclosure is required by applicable law.
We may also disclose Personal Information when required to comply with applicable laws or regulations, respond to a subpoena, search warrant, court order, or other lawful request, investigate fraud or security concerns, enforce our agreements, or otherwise protect our rights and the rights of others.
We may transfer Personal Information as part of a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction, subject to applicable law. Mobile messaging opt-in data and consent will remain subject to the protections described in this Privacy Policy.
Behavioral Advertising
We may use Personal Information to provide targeted advertisements or marketing communications that we believe may be of interest to you.
For more information about targeted advertising and available opt-out choices, you may visit:
Please note that opting out of targeted advertising does not necessarily prevent you from seeing advertisements. It may instead result in advertisements that are less personalized.
Do Not Track
Some browsers offer a “Do Not Track” setting. Because there is not currently a universally accepted industry standard for responding to Do Not Track signals, we do not alter our Site’s data collection and use practices when we receive such a signal.
Your Rights
Depending on where you live, you may have certain rights regarding your Personal Information. These rights may include the ability to:
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Request access to the Personal Information we maintain about you
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Request that inaccurate Personal Information be corrected
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Request deletion of certain Personal Information
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Request information about how we collect, use, or share Personal Information
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Withdraw consent where our processing is based on consent
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Object to or restrict certain processing
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Opt out of certain targeted advertising, sharing, or sales of Personal Information
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Appeal a decision regarding a privacy request
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Receive a portable copy of certain Personal Information
To exercise an applicable privacy right, please contact us using the information provided below. We may need to verify your identity before completing your request.
You may withdraw your consent to receive marketing messages at any time by replying STOP. Opting out of marketing messages will not prevent you from receiving necessary non-marketing communications where permitted by law.
If you are located in the European Economic Area, United Kingdom, or Switzerland, we process your Personal Information to fulfill contracts we may have with you, comply with legal obligations, pursue our legitimate business interests, and obtain your consent where required.
Your Personal Information may be transferred outside your country of residence, including to Canada and the United States. Where required, we use appropriate safeguards for these transfers.
Data Retention
When you place an order through the Site, we maintain your Order Information for our records unless and until you ask us to delete it, except where we must retain the information to comply with legal, tax, accounting, fraud prevention, warranty, or other legitimate business requirements.
We retain mobile messaging consent and opt-out records for as long as reasonably necessary to administer the messaging program, demonstrate compliance, resolve disputes, and enforce our agreements. An opt-out record may be retained to ensure that we continue to honor your request not to receive marketing messages.
Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect Personal Information. However, no internet transmission or electronic storage system is completely secure, and we cannot guarantee absolute security.
Changes
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. When we make changes, we will update the “Last updated” date at the top of this policy.
Minors
The Site is not intended for children under the age of 13, and we do not knowingly collect Personal Information from children under 13. If you believe that a child has provided us with Personal Information, please contact us so that we can take appropriate action.
Contact Us
For more information about our privacy practices, to exercise an applicable privacy right, or to submit a question or complaint, please contact us:
Email: Helpdesk@cortexbeauty.com
Mail:
Cortex USA Inc.
Attn: Privacy Compliance Officer
5820 NW 163rd Street
Miami Lakes, FL 33014
United States
