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Fresh drops and customer favorites—easy picks, pro-grade performance.
Temp Control Extra-Long 1.5” Ionic Styling Brush
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Cortex Pro – ProTurbo | Professional-grade brushless motor dryer - 3 attachments
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1.5” PRO Barrel Extra-Long Curling Iron
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3in1 Multi Styler Set with Digital Display
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FLAT OUT Fabulous 1” Digital Flat Iron
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1.25” PRO Barrel Extra - Long Curling Iron
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1” PRO Barrel Extra-Long Curling Iron
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AirFold | Ionic Foldable Dryer + 2 Piece Blowout Brush Set
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PROSteamer Professional Steam Flat Iron With 1 Argan Oil Refill
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HotShot | Lightweight Compact Dryer & 2.75” Boar Bristle Round Brush Set
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UltraSlim | 1” Digital Flat Iron + Travel Case
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Blowout Perfect Hair Care Set - Shampoo, Conditioner & Blowout Leave In Cream
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Cortex Beauty Slim Glider & Argan Oil Hair Serum Bundle
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Nutri Curls | Curl Enhancing Shampoo & Mask Bundle | 10.14oz
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Editor’s Picks
Curated sets for your best finish.
Temp Control Extra-Long 1.5” Ionic Styling Brush
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Cortex Pro – ProTurbo | Professional-grade brushless motor dryer - 3 attachments
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1.5” PRO Barrel Extra-Long Curling Iron
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3in1 Multi Styler Set with Digital Display
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FLAT OUT Fabulous 1” Digital Flat Iron
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1.25” PRO Barrel Extra - Long Curling Iron
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1” PRO Barrel Extra-Long Curling Iron
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1.25" Repairing Argan Oil Vapor Iron with Thermolon Technology
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Temp Control Extra-Long 1.5” Ionic Styling Brush
1.5" Digital Infrared & Ionic Thermal Styling Brush
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AirFold | Ionic Foldable Dryer + Nozzle and Diffuser
Foldable Dual-Power Mini Travel Dryer
What customers are saying
Real feedback on the tools and routines they use most.
This flat iron gives me that smooth, glossy finish fast. My hair looks polished without a bunch of passes.”
“I didn’t think I’d actually use all the attachments, but I do. One tool covers my whole week—sleek, waves, and volume.”
“Dry time is noticeably quicker and the blowout looks clean. The airflow feels powerful but controlled.”
“The waves come out even and soft, not crunchy. It’s the easiest way to get texture that still looks expensive.”
“This brush is my ‘get-ready’ shortcut. It smooths while I style, so I’m done in minutes.”
Blog posts
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Easy Halloween Hairstyles
Are you stumped for a hairstyle that will complete your Halloween costume? Here's a few easy ideas that can help make you look a little more festive even without a costume, or really top off (😂) your Halloween outfit. Retro Space Buns One simple style that can be used with multiple costumes are the space buns (Think Princess Leia only way more modern!). To create the buns, simply make 2 ponytails on either side of the crown, lightly tease each one and then wind hair down in a spiral creating a bun. Bobby pin and hairspray to hold in place. This look can be used for a space girl, baby, rockstar, goth girl, and when done in small sections they can even simulate animal ears. Get creative with glitter to make them pop! 3D Do’s Another way to have fun with your Halloween hairdo is to make 3d sculpture out of it. Using a combination of a bun and hair ponytailed in small sections around pipe cleaners you can make a pretty cute spidery do’! Crafting foam, which can usually be found in the dollar store, can also make for a fun addition to a hairdo, it provides height, shape, and a place to stick some creepy Halloween things! Curl your hair in random sections. Pile curled hair up around some foam and secure in place with hairpins and hairspray to add some real height. Make it Pop Let’s talk about fun with color! Once you’ve got your Halloween hairdo in place it’s time to dress it up with some color. Spray on colors and glitters are usually the best option for adding temporary color to your hair and can be found in a multitude of options including different glitter. A word of caution if you have naturally blonde hair or hair that has been lightened artificially, these sprays may stain and not come out in one wash as intended so be sure to test a section if you’re not ready to rock that green hair after Oct. 31! Trending If you’re looking for something a little more like Cruella or a Tiger King mullet a wig is also a super fun option. The best part about a wig is they come pre-styled, just pop it on and go! Clip in extensions are another great way to create length or volume that you just may not be able to get from your own natural hair. The rule of thumb when it comes to Halloween hair is that there are no rules! Experiment with different tools and products and have fun with it!
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Master the Salon Blowout at Home with One Hair Styling Tool
We now live in a world where sweatpants have become the new norm, and putting on a full face of makeup is a thing of the past—so how do you find the motivation to style your hair? Well most of us are still jumping on last minute zoom calls with our boss, coworkers or clients. That’s when the hairdryer brush comes into play! This game changing brush will become your best friend throughout the work week and on the weekends. The pros at Cortex Beauty have mastered the perfect way to get the salon blowout look from the comfort of your own home with the all new Cortex Beauty Breeze Brush. The Breeze Brush is the newest tool in the Cortex Beauty line up. This hairdryer brush is designed with gently curved sides to smooth your hair and round edged to create volume from the roots down. This brush comes with three heat settings: Cool shot, hot (low), hot (high). Here’s how to use the Cortex Beauty Breeze Brush Step 1: First and foremost—for best results—make sure your hair is not soaking wet by towel drying your hair. Then, section off the top of your hair and secure it with a clip or a soft scrunchie. Step 2: Now it’s time to whip out your handy dandy Breeze Brush! Start by drying the bottom portion of your hair. For best results, gather 2-inch sections of hair—you want to make sure the entire section of hair is being exposed to the heat. Start at the roots and slowly work your way down as if you were brushing your hair. Continue that motion until the bottom portion of your hair is dry. Step 3: Now, you’re going to work your way to the top section of hair and continue going section by section. When you’re working on the top section of hair, pull the brush outward to create some extra volume, and at the bottom of each section, turn the brush upwards to smooth the ends of your hair. Step 4: When you’re just about finished, focus on the hair closest to your roots to ensure your hair has all the volume it needs. In 10-15 minutes, you’ll have created a salon blowout at home! This magical tool will make your life super quick and easy. Visit our Cortex Beauty Blog, for more hair styling tips and tricks!
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Best Summer Hair Hack: Dry Shampoo
With our busy summer schedules, we want to do the most while we can. So, how do you find time to wash your hair? We have the answer: ditch the shampoo! To be honest, dry shampoo may be the greatest hair hack of all time. Dry shampoo might be right for you if any of these are true: Sometimes, your busy schedule doesn’t allow daily shampooing, but you’d like your hair to look and smell fresh. Your hair is super thick and/or curly and washing, drying and styling it takes hours. You had a fabulous blowout yesterday and you’ve love to extend it one more day. You’re planning on a camping trip or hike or some sort of vigorous physical activity, but you’ll need to have good looking hair shortly thereafter. If you are ever in any of the above scenarios, you and your hair would enjoy the awesome qualities of dry shampoo. So, here’s what you need to know about this great hair invention. Dry Shampoo is Not a New Thing: Did you know that dry shampoo existed as far back as the 1800’s as a way to style both wigs and natural hair? Oh yes! Powdered wigs were treated with white powder, which lent them their distinctive color, which was in vogue at the time. The powder also blotted out oils and odors. Dry Shampoo was first introduced in the 20th century under the brand “Minipoo” and one of its early spokespersons was the iconic model Twiggy. When to Use Dry Shampoo Dry shampoo is an in-between fix. It’s not recommended to be your only shampoo. You do need water in your hair to keep it truly clean, roots to ends. Designed to soak up excess oil and sweat on the scalp, dry shampoo helps to freshen up your hair with a nice, clean scent and adds some volume, too. Wet hair and dry shampoo don’t mix, so only use dry shampoo when your hair is dry. This may seem obvious, but hey, it’s important to remember. Applying Dry Shampoo to Your Hair Dry shampoo is typically white colored (sometimes it is tinted to match hair color). You want to be sure that the product gets applied to the right place, so you don’t have flecks of white product on your head. Hold the applicator far enough from the head, typically six inches at minimum (and for some products, as much as 10 inches), so you don’t get too much concentrated product on your hair. Use a light touch. This stuff is pretty powerful and too much is not a good thing. Start by applying small amounts of shampoo and add more. It’s like adding salt to your soup… Aim the dry shampoo to your roots. We also recommend placing the dry shampoo under the top layer of your hair. This masks the white, but also gets to the sweatiest places close to your scalp. Applying the shampoo below the top layer also adds texture and volume. Let the dry shampoo just sit for a minute. Don’t touch it or rub it in, but let the product do its work. Lightly comb the shampoo along the strands of your hair with your fingers. Check to be sure that the product is no longer visible on your hair and scalp. You may also use your hair dryer to set the dry shampoo. Don’t over touch your hair during the application process (see #7). Hands off! Once you’ve thoroughly applied the shampoo, it’s a hands-off policy. Oil from your hands easily transfers to your hair and your hair is already susceptible to becoming too oily if you’re between wet shampoos. Dry shampoo is an awesome tool to use between wet shampoos and a great way to extend a fabulous hair style. Want more beauty hacks? Subscribe to our beauty blog for the best tips and tricks!
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WHAT YOU NEED TO KNOW ABOUT BALAYAGE VS. OMBRE
If you’re ready to change your hair color and can’t decide between Balayage and Ombre – well, because, you don’t know the difference between the two – don’t’ worry, you’re not alone! You’ve probably heard the terms Balayage and Ombre thrown around and wondered, “What’s the difference?” Both refer to hair coloring methods. In essence, it’s about technique, time and subtle coloring. Here are the essential elements and some tips to determining which one will look better on you! Both Balayage and Ombre allow for darker (often the natural hair color) at the roots with lighter color towards the ends. This mimics the sun-kissed looks where highlights show up in hair, the way that young kids’ hair reacts to summers at the pool. Both ombre and balayage are French terms and they were both invented and named in France. What is Ombre? Ombre means “shadow”. Ombre is defined by dark hair at the top of the hair by the crown and often to the horizontal line where the ears are, but sometimes higher, sometimes lower. Below the dark line, hair is bleached or even lightened and colored (if you’re looking for the vibrant color scheme.) Ombre can be a combination of any too colors, like two vibrant colors or any dark color towards the top. There are variations on ombre. Sombre, is a “softer” ombre, with a more muted line between the two colors. Another technique is called color melting, which requires using multiple colors (at least three) along the strands, which creates complexity and/or subtlety, depending on what kind of look you are trying to achieve. What is Balayage? Balayage means “swept”. This sweeping refers to the way that color is swept or painted along the hair. Balayage color treatments involve sweeping the lighter colors (the highlights) from the roots to the ends, applying less color at the crown and lots of lighter color at the ends. The underside of the hair is typically left its natural color, although complicated color treatment can also address the underside of the hair, if the budget allows! How to choose between Balayage and Ombre: Your hair length: Ombre is best utilized with mid-length hair. Balayage can be used for mid-length and long hair. Your natural hair color: Balayage is not a perfect system if you have ebony or super dark brunette hair. Your desired look: Ombre is the more radical look of the two with a clear demarcation of color. There’s no denying that a color treatment has occurred, and you just own it! Balayage can look a touch more natural with more of that sun-kissed look. There is no place where the lightening starts, as it’s all over the hair, swept in various patterns. A version of Balayage is foilayage, which refers to the foil wrapping used to create areas of color, as opposed to solely sweeping or painting. Foilayage is often used to implement more extreme color, particularly platinum, white and vivid coloration. Your budget: Ombre doesn’t require immediate touch-up treatment. As your hair grows, the line between the two hair colors will move further down your hair. However, the lightened section will need to be serviced as the color fades. Balayage, however, is more subtle and will need to be retouched more often as your hair grows. Balayage is the more expensive treatment of the two, which could explain why it’s another status symbol among celebrities and their wannabes. Both Balayage and Ombre offer depth and beauty as they can emphasize the different colors that your hair already has or create these distinctions in either a natural or vivid way.
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The Best Wedding Hair Advice for Brides and Stylists
Weddings. They are momentous, big days for brides, who want to look memorably beautiful. Enter the hair stylist.
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Get the Perfect Beach Waves with These Tips
Start your summer off right with the perfect sun-dried beach waves. This timeless summer trend will never go out of style.
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