“Your hair's new personality”

Hair tools with real tech inside 💫

Made to last, priced to make sense

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Hair, Lately.

The Beauty 411 💬

Lookbook / 01

01 Sleek & Shiny

Silky Straight Hair

Lookbook / 02

02 Instant Waves

1, 2, 3 Easy Beach Look

Lookbook / 03

03 Cool Air Tech

Gentle Styling

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Why Cortex?

Real technology. No gimmicks.

Every Cortex Beauty tool starts with a feature you can feel: digital temp control, ionic smoothing, infrared heat or cool air.

Polished results at home, from a tool built to last.

Curls, no cord.

"Go Curls" automatically wraps, heats and releases each curl at the touch of a button

Cortex Beauty Go Curls | Portable Automatic EZ Curler
Up next

More ways to style ↓

Trade the curls for a glossy, salon-style blowout.

THE ULTIMATE INFRARED BRUSH

Smooth, bouncy, done in minutes.

Our 1.5-inch Digital Infrared & Ionic Thermal Styling Brush styles while it brushes - for lift & shine in fewer steps than ever 💕

Fast heat-up stopwatch

Ready in 30 seconds

Plug it in and it's ready before you finish brushing out tangles. No waiting around, so a smooth blowout fits into even your busiest mornings.

5 heat settings

5 heat settings

Pick from 5 settings between 290°F and 410°F. Go lower for fine or color-treated hair and higher for thick or coarse hair, so you only use the heat you need.

Infrared waves surrounding hair

Infrared heat

Infrared heat helps warm each strand evenly, from the inside out. That means smoother results in fewer passes, and less time with heat on your hair.

Ionic 360°

Ionic airflow

Ions flow out all around the barrel to help calm frizz and flyaways as you brush. Your hair is left smoother and shinier after every pass.

1.5-inch thermal barrel

1.5-inch thermal barrel

The 1.5-inch size is just right for root lift, soft bends, and bouncy ends. It works like a round brush and a hot tool in one, so you get a blowout look without a blow dryer.

Digital display

Digital display

The clear screen shows your exact temperature, so there's no guessing. Find the setting that works for your hair and use it every time.

60-minute auto shut-off

60-minute auto shut-off

The brush turns itself off after 60 minutes. No more “did I unplug it?” worries once you're out the door.

Ionic 360°

360° swivel cord

The cord turns all the way around as you style, so it won't twist or tangle. Reach the back of your head with ease and style from any angle.

BUY NOW

Made for hair that changes its mind 24/7

Sleek on Monday, waves by Friday. We'll see!

What's your style today? Be prepared for anything with our styling tools & hair care.

Find your tools

SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ● SEE ● REAL ● TESTIMONIALS ●

Real reviews. Real hair.

"I didn't think adding air to a flat iron would matter, but my curls actually hold now!! It's officially the one and only styling tool I use every day."
Jeannette Cruz
AirGlider Cool Air Styler
"It replaced my old Conair dryer, my round brush and my curling iron. My counter has honestly never looked this clean now that I only have 1 tool."
Emily Miles
AirFusion 5-in-1 Multistyler Set
"5min and my hair is smooth and bouncy, with no round brush needed for the first time probably ever in my life. Unreal. Thank you for this product!"
Lee Hoffman
Infrared Styling Brush
"Go Curls now comes on every trip with me because I can't travel without it. No cord, no hunting for an outlet, and the curls last FOREVER"
Liz Wright
"Go Curls" Auto Curler
"My hair is thick and gets frizzy easily and this brush gives me a real blowout. Compared to my old one, I'm done way sooner than before."
Carissa Bradenton
Volumizing Blowout Brush
"It feels well made, and the digital display makes it easy to keep the heat low enough for my fine hair. Great color, too."
Jaime Marshall
Flat Out Fabulous Digital Flat Iron

Five tools. Zero guesswork.

Watch each tool do its thing, then pick the one that fits your hair day.

Go Curls

No cord, no outlet hunt. Curls anywhere.

Get your curls →

TurboBlade

Wet to done, without the arm workout.

Meet TurboBlade →

Infrared Styling Brush

Brush it through for bounce and soft waves.

See the brush →

Sleek Fold

Folds flat for your bag. Blowouts on the road.

Pack the Sleek Fold →

Solid Ceramic Flat Iron

Pin straight or soft bends. You pick.

Grab the flat iron →

Go Curls

No cord, no outlet hunt. Curls anywhere.

Get your curls →

TurboBlade

Wet to done, without the arm workout.

Meet TurboBlade →

Infrared Styling Brush

Brush it through for bounce and soft waves.

See the brush →

Sleek Fold

Folds flat for your bag. Blowouts on the road.

Pack the Sleek Fold →

Solid Ceramic Flat Iron

Pin straight or soft bends. You pick.

Grab the flat iron →

Go Curls

No cord, no outlet hunt. Curls anywhere.

Get your curls →

TurboBlade

Wet to done, without the arm workout.

Meet TurboBlade →

Infrared Styling Brush

Brush it through for bounce and soft waves.

See the brush →

Sleek Fold

Folds flat for your bag. Blowouts on the road.

Pack the Sleek Fold →

Solid Ceramic Flat Iron

Pin straight or soft bends. You pick.

Grab the flat iron →

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