Build Your Routine

Shampoo, conditioner, mask and serum, made to work together. Pick any 2, 3 or 4 and the routine price applies on its own.

Buuin ang Iyong Routine

ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ● ANY 2 FOR $45 ● ANY 3 FOR $69 ● ANY 4 FOR $99 + A FREE ARGAN OIL SERUM ● FREE U.S. SHIPPING OVER $50 ● NO CODE NEEDED ●

THE CASE FOR THE SET

One bottle helps. A routine transforms.

Steps that stack

Every product in a line shares the same actives, so each step builds on the last.

Simple math

Shampoo, mask and serum are $137 on their own. Build them as a routine for $69.

A free finisher

Pick any 4 and the Bare Bliss Argan Oil Serum comes free. It's your last step before heat.

Ships free

Routines of 3 or 4 ship free in the U.S. One order, one box, done.

The routine vs. one bottle at a time

Cortex Beauty Hydra Glow | Replenishing Shampoo

Shampoo, mask and serum: $69

Shampoo, mask and serum: $137

Add conditioner: $99 for all 4

Add conditioner: $186

Free argan oil serum with any 4

Serum is $15 extra

Formulas built to layer

Mixing brands, hoping it works

Free U.S. shipping, every time

Depends on what you add

Unbranded hair-care containers for comparison on a warm cream background.

Not sure which line? Start here.

Three lines, three different jobs. Pick the one that matches what your hair needs most, or mix them. The price is the same either way.

Best for
Frizzy or heat-styled hair
Dry, rough, thirsty hair
Color-treated or straightened hair
Your hair afterwards
Smooth, sleek and glossy
Soft, bouncy and hydrated
Light, static-free and easy to manage
Hero ingredients
Keratin + argan oil
Hyaluronic acid (ResistHyal) + shea butter
Milk protein + nano keratin + provitamin B5
Shampoo formula
Salt-free
Salt-free
Sulfate- and sodium-free
Build it with
Shampoo, conditioner, mask, serum
Shampoo, conditioner, mask, serum
Shampoo, mask, serum

Pure Keratin

Best for: Frizzy or heat-styled hair

  • Your hair afterwardsSmooth, sleek and glossy
  • Hero ingredientsKeratin + argan oil
  • Shampoo formulaSalt-free
  • Build it withShampoo, conditioner, mask, serum

Mixing collections is fine. Any 2, 3, or 4 receive the exclusive routine pricing.

What's doing the work

The same actives run through every step of a line, so they build on each other instead of cancelling out.

Silky cream and gold strands representing keratin protein.

Pure Keratin

Reinforces the feel of weakened strands and supports elasticity.

Clear gel droplet with tiny bubbles representing hyaluronic acid.

Hyaluronic Acid

ResistHyal pulls in moisture and smooths the look of frizz.

Hydra Glow | Replenishing Shampoo on a cream bathroom vanity with a folded towel and greenery
Golden argan oil with argan stones and kernels on a warm cream background.

Organic Argan Oil

Nourishes for softness and shine, step after step.

Creamy shea butter beside whole brown shea seeds.

Shea Butter

Conditions dry lengths without weighing them down.

3 taps and it's done

1

Pick a line

Hydra Glow, Pure Keratin or Repair Formula. Mixing is fine too!

2

Choose 2, 3, or 4 products

Shampoo, conditioner, mask, serum. Two of the same counts.

3

Build your custom routine

Routine pricing is already applied. No code to remember.

Questions, answered

Can I mix lines in one routine?

Yes. Any 2, 3 or 4 products from any line count. A Hydra Glow shampoo with a Pure Keratin mask is a routine.

Can I pick two of the same product?

Yes. Two shampoos is a routine of 2. Stock up on the one you go through fastest.

Does the free serum count as one of my 4?

No. Pick your 4 and the Bare Bliss Argan Oil Serum is added on top, at no charge.

Do I need a code?

No. The routine price is applied the moment you add it to your cart.

Can I put a routine on subscription?

Not yet. Subscribe and save is available on each single product page.

How fast does it ship?

Every routine qualifies for free U.S. shipping. See our shipping policy for timing.

What if something arrives damaged?

Start a chat at the bottom of the page with your order number and photos and we will sort it out. Our exchange policy has the details.

Where can I learn more about each product?

The Help Center has the full FAQ and how-to guides for every formula.

Still have a question? Visit our Help Center or tap the chat at the bottom of the page.

Ready? Pick your 2, 3 or 4 and the price takes care of itself.

Back to the builder