Made in Miami, Florida. Built on salon standards since 2005.
Founder Erez Maman started Cortex Beauty in 2005 with a chair-side view of what stylists actually use, and built the company on those relationships.
That professional standard still runs through every tool we make, and every formula we create.
Two decades later, the tools are still designed right here in Miami, FL
They just travel a lot farther now: onto TV with CBS, Rachael Ray, Steve Harvey, and Wendy Williams + into bathroom vanities & travel bags around the world.
What we stand by
21 years. Four things haven’t changed.
Trends come and go. These are the parts of Cortex Beauty that don’t.
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01 · Stylist quality, first & foremost
A true professional standard
Cortex started on salon relationships, and the tools still carry what a stylist would want in her hand. If it wouldn’t go behind a chair, it doesn’t get made
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02 · Your style, your unique expression
Freedom to decide the look
Flat irons, curlers, thermal brushes, blow dryers, and multistylers - produced in colors & finishes worth leaving out on the counter to show off
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03 · Manufactured in-house
Bespoke hair care, created exclusively for Cortex Beauty
Our shampoos, conditioners, and treatments are developed & produced by us - the formulas + tools are designed together, as one routine in harmony
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04 · After the sale
Real support.Real people.
Every tool is covered by our limited warranty, and the Help Center + Cortex Beauty team are here to help if anything stops working for any reason
