Newest Products

The Be.Professional Digital Dryer provides the stylist with the ability to have perfect control. No matter whether you are drying, styling or finis...

Versatility and creative genius are the core of this innovative styler. Its unique, innovative construction allows you to create modern up-dos wort...

The Be.Professional Boar and Barrel Brush with Thermolon Technology is designed to achieve the perfect finish. Ion charged anti-static bristles add...

Lightweight, but packs a punch, that’s our Feather Light Flat iron.  You can achieve the fiercest hair styles, as our ceramic plates heat up quick...

Our Cortex Beauty 4oz Argan Oil Refill provides you with the following benefits: Conditions Dry Hair Seals Moisture Into The Hair Cuticle Provides...

Instantly upgrade your hair care routine with this professional hair straightener from Cortex International. This flat iron straightens hair in a s...

Instantly upgrade your haircare routine with this professional hair straightener from La Sirena. This flat iron straightens hair in a single pass, ...

It's time you got your hands on a hair dryer that dries your hair and makes it healthier at the same time. This hair dryer from La Sirena reduces d...

It's time you got your hands on a hair dryer that dries your hair and makes it healthier at the same time. This hair dryer from La Sirena reduces d...

These practically weightless round brushes won't leave your arm aching after a blowout. Create a SUPERMODEL smooth and bouncy finish thanks to the ...

Introducing the perfect clip-less curling want designed to provide amazing results and performance.  Curl, wave, or flip your hair quickly and with...

Curl, flip or straighten your hair like a pro. This versatile and professional-grade hair styler allows you to create all of the bold, beautiful, f...

Repair Formula Weightless Extra Firm Hold Hair Spray Hair spray infused with UV protection and moisturizing ingredients Helps repair dry, damage ha...

Roar! Tame your mane with this tapered curling wand. You’ll be able to style your hair in the latest styles, as this graduated ceramic curling iron...

The heat is on with our Fahrenheit Heat Wave Collection of styling tools.  All of the sizzling, hot styles are yours with this innovative hot iron....

The Exclusive collection straightener empowers you to tackle the most challenging stubborn hairs with ease.Introducing a styler that provides ultim...

Exclusive Edition Professional Blow Dryer with Anti-Frizz Technology is the latest in cutting edge technology. The ceramic honeycomb heating system...

VAPOR FLAT IRON  This Vapor Flat Iron offers best vented tourmaline-ceramic (not titanium) plates that infuse your hair with therapeutic Moroccan A...

You can straighten, curl, or flip your hair in no time with this 1" slim flat iron. Good things come in small packages and this tool is no exceptio...

Help tame hair while adding volume and lift, with this revolutionary mini digital hot brush! This hot brush can give you a silky, lustrous blowout ...

Who says you can’t have it all?  Keep one full-sized iron at home and bring the mini iron with you to class, the office, the dance studio, the club...

Cortex International Ionic Ceramic Dryers are designed to provide astonishing smoothness and incredible ion-infused shine! Our unique featherweight...

ROUND BRUSH: Ideal blowout brush for adding instant lift, bounce and volume to all hair lengths. This brush is also used for creating bounce and v...